| | Current Conditions: 78° Partly Cloudy |
|
PLEASE CONTACT: Stephen Langley Director of Online Sales & Marketing, Hawaii.com slangley@gpppubs.com |
THE SITE's NAVIGATION
Hawaii.com is divided into three primary sections to appeal and market to specific groups of site visitors:
Plan and Book Travel
This section includes all our travel specific advertisers offering our visitors and members the opportunities to link to their web sites and book their travel products in, around and to the Hawaiian Islands.
Within this section are sub-sections to promote specific products:
Packages - Tour operators offering air and hotel packages both FIT and escorted
Accommodations - Hotels & Resorts, Boutique Hotels, Vacation Rentals and Vacation Ownership,
Flights - Airlines both Transpacific and InterIsland
Transportation - Car Rentals, Exotic and traditional, Ferries, Limos, Airport Transfers, Harley rentals
Cruises - Are you a cruise line, travel agency or cruise only agency looking to promote not only Hawaii cruises, but cruises worldwide to our visitors and over 650,000 opt in travel membership?
Luxury - If you have a five star property, an exclusive hotel suite, the penthouse cabin on a cruise ship, a stretch limousine or a charter aircraft or yacht we can highlight your product in this exclusive section
Things to Do
This is an extensive section (the largest on the site), giving the visitor everything they need to know about what to do and where to do it in Hawaii. This includes activities, attractions, dining and entertainment, golf, weddings, events and more.
Dream and Shop
This section is packed with information on how to move to Hawaii, find a job, a school, ship a car, learn more about the Islands, see the weather, news, virtual tours, videos and slideshows. A wide selection of online shops can be found here including opportunities to purchase Kona coffee, music, Hawaiian shirts, ring tones, candies and a variety of Made in Hawaii products.
CAMPAIGN PRICING
The pricing structure is simple:
Banner Ads (160x600, 728x90 and 300x250)
Run of Site - $15.00 CPM
Plan & Travel Section - $18.00 CPM
Home Page - $20.00 CPM
Text Links 50 cents per click
These links are available in the following positioning:
- Ad Box 70x70 graphic and 25-30 words of text located in all major sections Flights, Accommodations, etc
- Hotel Deals Listing by Island or section (Book Travel or Things To Do)
- The deals listing could also appear in the live most viewed hotel or packages section if it is
one of the most popular deals being clicked on by our visitor and members
- E-mail Promotions include weekly e-blasts highlighting the week's top travel deals and favorite things to do in Hawaii. Monthly emails include a Hawaii.com Country Club (golf) newsletter and monthly "News and Info from the Islands" newsletter. Click to see some examples:
• Travel deals
• Favorite things to do in Hawaii
Home Page Video - $1.00 per play up to 30 seconds
Section Sponsorships $500/mo
Top Ad Box is fixed
Search Word Sponsorship - $250/mo
Top Ad Box is fixed
Pop Under 700x300 - $20.00 CPM
Can be targeted by section
INVOICING AND REPORTING
A campaign takes from 5-10 business days to launch. Hawaii.com would be pleased to build banner ads for any campaign of $1,000 or more per month running for a minimum of 6 months. Advertisers will be billed monthly based on the number of impressions and clicks received the prior month.
Advertisers receive a detailed campaign report by the 10th of the following month.
LOYALTY PROGRAM
Hawaii.com offers a database of more than 1 million Club Members, 650,000 of which have opted to receive offer-driven and editorial emails. Members are rewarded with points for viewing emails, interacting in social and help forums on the site, and purchasing certain packaged travel offers. Points are redeemed for prizes that further promote the Islands and Hawaii.com's advertisers.
The demographic and geographic breakdown of the Member database is as follows:
• 68% female
• More than 970,000 residing in the United States. Top 10 states are California, Texas, Florida, New York, Illinois, Pennsylvania, Arizona, Ohio, Michigan, Washington state
• More than 13,000 Hawaii residents
• More than 65,000 international Members from countries including Canada, United Kingdom, Australia, Germany, Brazil, China and the Philippines
SITE TRAFFIC
2009 Site Traffic Goals:
• Page Views - 20,185,200
• Impressions - 56,720,412
• Unique Visitors - 3,204,000
• Visits - 3,588,480
